Studio
PTEN
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Ambidx / Innovation & Product Studio

We build products.We evolve businesses.

Strategy, product engineering, data and applied AI to create new businesses and transform complex enterprise operations.

Talk to Ambidx Explore our capabilities

Product, data and market. On the same side of the table.

How we build

How we build

We are ambidextrous.

We strengthen the business in operation while new capabilities, products and models take shape. Both move forward together.

Transform the core.

We evolve systems, journeys and decisions without disrupting the operation that supports the business.

Integration, data and automation grounded in real context.

Build the next.

We investigate markets, design business models and validate new products before expanding the investment.

From discovery to product, with hypotheses and criteria for progress.

From opportunity to systems
in operation.

We bring strategy, product, engineering, data and AI together around the challenge. Each practice connects a decision to a usable deliverable.

Strategy + innovation

Where is the opportunity?

We connect market opportunities to business models, value propositions and investment decisions.

  • Product discovery and new ventures
  • Value proposition and priorities
  • Hypotheses and success criteria

Product + engineering

How does an idea become a product?

From user experience to cloud architecture, we build products that connect to the systems and constraints of the operation.

  • Experience and prototypes
  • Software and cloud architecture
  • Integration and product evolution

Data + intelligence

How do we decide and operate better?

We turn fragmented data into useful context for products, operations and decisions.

  • Data architecture and integration
  • Telemetry and usage analysis
  • Operational intelligence

AI + intelligent systems

Where can AI create real value?

We assess how enterprise knowledge, assisted automation and integrated AI can improve work, with quality criteria and human oversight.

  • Use cases and evaluation
  • Knowledge systems and automation
  • Human oversight and measurement

Technologies we work with

  • Google Cloud
  • AWS
  • Apache Kafka
  • ClickHouse
  • Snowflake
  • Elastic
  • PostHog
  • GA4 Server-Side

Applied AI

Beyond the prototype.

An intelligent application needs business context, system connections and clear operating criteria. We start with the task and the data to design a testable solution before expanding its autonomy or use.

Discuss an opportunity

From information to action

  1. ContextData and knowledge

    Sources, permissions and quality.

  2. ApplicationIntelligence with purpose

    Search, recommendations and decision support.

  3. OperationSystems and people

    Integrations, ownership and human review.

Continuous evaluation · Traceability · Observability

Reference architecture. The design and controls depend on the use case.

Where to apply it. How to advance.

Offering · assessment and designKnowledge people can access.

Application design for searching organizational sources and providing references while respecting access permissions. Evaluation covers answer quality, coverage and misuse.

Offering · integration and pilotsAssistance within the workflow.

Architecture and pilots that connect AI to existing systems: organizing requests, drafting responses or recommending next steps. Consequential actions require human review; failures, cost and quality need to be observable.

Exploration · use-case validationAgents with bounded autonomy.

Investigation of agents that perform tasks within a defined context, using authorized tools and clear action limits. Feasibility, safety and reliability must be demonstrated before expanding the scope.

From diagnosis to operation.
Without losing context.

Each stage produces a decision and a usable deliverable. We agree scope, ownership and criteria for progress with your organisation.

  1. Discover

    We examine the problem, environment and opportunities to decide what deserves testing.

    Diagnosis and priorities
    A shared problem, context and success criteria.

  2. Design

    We shape the value proposition, journeys and solution architecture before expanding the investment.

    Solution model
    Prototype, architecture and validation plan.

  3. Engineer

    We build the product, integrations and, where appropriate, intelligent applications in a measurable pilot.

    Product under test
    Integrated implementation, telemetry and learning.

  4. Scale and evolve

    We track use, fix what is not working and equip the team to keep improving.

    Continuity in place
    Monitoring, ownership and knowledge transfer.
Discuss my challenge

Current work.
Experience behind it.

Current product work and the leadership team’s prior experience, with clearly defined responsibilities.

Product strategy

VartanaAI

Customer service and sales with channel integration and AI assistance.

Explore Vartana AI

Product evolution starts with the roadmap.

Ambidx leads Vartana AI’s product roadmap, connecting business priorities with the platform’s evolution.

Ambidx’s responsibility
Leading the product roadmap.
Practice
Product strategy and evolution.

The leadership team’s prior experience

Work undertaken by our professionals before Ambidx. This experience informs how we investigate, build and integrate technology today.

Digital products

Leadership participation in the strategy and management of a product digitising protest registries across a nationally distributed operation.

Product, integration and operations within one challenge.

Data and activation

At Agnostic Data, created by Thiago Gomes and Horácio Ibrahim, navigation events helped identify intent signals and inform segmentation.

Data architecture connected to customer engagement.

Infrastructure

Leadership experience designing a sovereign multicloud service to connect public and private organisations.

Context travels
with every delivery.

We connect problems, decisions and delivery in the team’s daily work. Sophyworks aOS is one of the partner technologies supporting this practice.

Sophyworks aOS

Ambidx · Partner technology

Sophyworks keeps this context connected. Ambidx configures the platform with your team and equips them to sustain the operation.

Discuss implementation

Sophyworks aOS · Partner technology

HTML recreation of the journey map · Sophyworks aOS
Explore Sophyworks ↗︎

The people shaping strategy
take part in execution.

Product, data and infrastructure experience, with direct involvement from our leadership and network of specialists.

Thiago Gomes

Thiago Gomes

Co-founder · Solutions Architect

Connects product strategy, data and growth. Led CDP implementation at IEPTB Nacional and co-founded Agnostic Data.

CPMO and Head of AI Product at Vartana AI.

Horácio Ibrahim

Horácio Ibrahim

Consultant · Product & Innovation

Creator of Sophyworks aOS and author of Product Innovation Ops. Led event-driven architecture at IEPTB Nacional.

Former Group Product Manager and Chief of Division at Serpro Cloud.

Let’s build what comes next.

From a new opportunity to a more intelligent system in operation: tell us what you want to build or transform.

We will get back to you within 24 business hours.

During the conversation, we explore your context and consider the next steps together.

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Our team will contact you within 24 business hours to understand your situation and discuss the next steps.